10 Must-Know Google Analytics Tips
Goals will help you to determine the success of your website; use goals to measure how often users complete specific actions on your website that contribute to the success of your business. You also have the option of assigning a monetary amount yo the conversions.
Implement Event Tracking
Add event tracking to collect data about interactions with your website content. Events are user interactions with content that can be tracked independently from a webpage or a screen load. This can be pages, external links, PDF downloads and form submissions.
Google Analytics provides a way to automatically track variations in key metrics for your website. Custom alerts monitor traffic and goals and notify you of issues. For example, email or SMS alerts can be sent when triggers are activated acting as your contingency to ensure action is taken should traffic drop.
Activate the demographics report to understand your audience composition in terms of gender, age and interests. This very powerful data at your fingertips will help you to understand the kind of creative content to develop, media buys to make, and audiences to develop.
Google Tag Manager
This free tool makes it easy for marketers to add and update website tags, including conversation tracking, site analytics and remarketing. With just a few clicks and without needing to edit your websites code you are able to streamline your implementation.
Cross Domain Tracking
If you have a subdomain, don’t forget to implement cross-domain tracking to maintain the original source. This features makes it possible for analytics to see sessions on two related sites (such as an eCommerce site and a separate shopping cart) as a single session.
Filters can be used to include and exclude subsets of traffic and set up your filters and self-referrals to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from internal IP addresses, self-referrals payment gateways and referral spam.
Tracking errors is also important to monitor the health of your site and keep track of signals indicating a negative user experience. Tracking 404 (missing) pages to identify them in a custom report and actively how many users experienced this is crucial to actively cleanse and redirect such pages.
Measuring conversions is crucial for any online brand. Simply measuring the final conversation point doesn’t tell the full story for many sites. Setting up funnel tracking highlights the steps a visitor needs to take before reaching the conversion. You can see where roadblocks are and optimise your funnel better.
This allows you to measure the transaction and revenue your website generates. You typically implement it once the user has completed the checkout process. You can then correlate sales data with your site usage data like sessions bounce rate and traffic source/medium.