Everyone look at me
15 powerful social media tips for Twitter, Facebook, and Instagram
Facebook Power Tips
If you are only going to do one thing with social media from now on then it should be this. Join as many local community groups as possible and post regularly in them. Get known, provide advice, answer questions. Just participate. People buy from people they know. So make sure everyone knows you.
Every single Facebook tip boils down to one thing. Get to know the people around you, and make sure they know you. Talk to people, answer their questions for free, be the guy everyone likes, the first person they think of. Then when they need something, you’ll have already sold it.
People love to share funny pictures. The picture itself isn’t going to get you any business, but becoming known as a person who is funny isn’t going to do you any harm at all. Social media is about interaction. Be the person that everyone likes. Try to make what you share relevant.
Integrate Email Marketing
Do you have a regular newsletter? If not then shame on you, go start one now. Then integrate the sign up with your Facebook page. There’s no point in going to all of the effort if making people like you if you don’t leverage it to get an opportunity to pitch your business.
We know it kinda goes against the ethos of this list to suggest you simply pay for adverts, but Facebook’s retargeting system rocks. And even better it doesn’t have to cost much. The more people see you the more likely they are to buy, so retarget to make sure they see you again!
Twitter Power Tips
The average lifespan of a single tweet is measured in minutes. Even assuming you have a good audience then tweeting once a day is only ever going to reach a tiny fraction of them. You should be aiming to post multiple times a day. Retweet yourself if you have to.
Become the expert
If you aren’t tweeting links to interesting articles about your industry then you are missing a trick. Portray yourself as being knowledgeable and at the cutting edge without having to write your own content.
It seems a little odd to think of Twitter as a place for conversations when you remember the character limit, but it really is. Answer people compliment them, thank them for retweeting you. Show them the person behind the tweets, and you will reap the rewards.
Everyone likes a good GIF right? Get yourself over to Giphy and start using them as answers. You’d be amazed at how many conversations are taking place on Twitter right now with nothing but GIFs.
Ride the Coat-tails of fame
Tag people. The more followers the better. Make sure they are relevant to your business, and your tweet is relevant to them. All it takes is one retweet, or reply from a big name in your industry for people to notice you.
Instagram Power Tips
Get in Brand
Creating a content strategy helps keep you on track when deciding what to post. Make a recognisable look for everything you do and soon people will start to know it is you before they even see your name. Help your potential customers see the world your way to make them feel connected.
Hashtags are massive on Instagram. Unlike on other social media sites where they have been shown to have a negative effect, hashtags genuinely help people find your content. Us trending hashtags to get visibility, and create your own brand hashtags for others to use. Just make sure that you monitor them.
Use video to connect
Because Instagram is so focused on photo sharing, people often forget about video. Lots of people don’t bother because of the length restrictions, but if you’re happy to record live then you can have video of up to an hour in length.
Remember the community
Whatever your feelings about Instagram, it’s still social media. Which means it’s about interaction. Like your customer’s pics, especially if they have your products in them. Reply to comments on your images, and make sure to comment on other people’s. Don’t forget to tag people too!
As a general rule of thumb the sort of person who is active in Instagram is creative and like taking pictures. Running a competition with a specific hashtag is a lovely way to drive awareness of your brand while letting people do what they already like to do anyway.