Search Engine Optimisation Tip No: 2
As we continue to share our top ten SEO tips for your website, it is important to remember that SEO is a process that takes skill, dedication, and time. Additionally, good SEO cannot be achieved by implementing only one or two of our listed tips. We are giving you our top ten tips in an effort to show you, the consumer, the main things you should expect from your SEO service. If you’ve missed our previous posts, we covered:
- Meta Descriptions
- Internal Linking
- Header Tags
- Title Tags
- External Linking
Today we inch closer to the top spot with our #2 tip.
There is just no substitute for quality copywriting when it comes to effective SEO. As is true with most good SEO tactics, quality copy should appeal to both electronic and human users.
One of the main goals of SEO is to achieve top ranking in the Search Engine Results Pages (SERPs), and an important method of accomplishing this is through quality copywriting. After crawling your site, search engine spiders want to know that your site contains relevant content for potential users. Well-written copy that provides critical information, incorporates key term phrases throughout, and showcases your authority in the field is more likely to rank higher than sites with confusing or irrelevant content.
While achieving high ranking on SERPs is vital for your online presence, your rank is meaningless without the human factor. Human users are the ones whose attention and patronage you are fighting for, and your website’s content can make or break a conversion. By providing users with relevant, authoritative content that’s easy to scan, you’ll create trust with people and increase the likelihood of converting those people into clients.
Copywriting clearly has a two-fold objective: impress the search engines and target your niche market. The only way to complete these objectives and increase conversions is through well-written, compelling content in combination with many other vital aspects of the SEO process—many of which are on our top ten countdown.
Be sure to check in tomorrow as we conclude our countdown with the #1 SEO tip!