Search Engines: How to get listed

 In Google, Local SEO, Plugins, Search Engine Optimisation, SEO, WordPress

Any site containing inbound links will eventually be indexed by all the major search engines, but you can submit it manually to be sure.

Google and Bing enable you to manually submit your site. For free. Google currently represents around 80% of total search traffic, so make sure your site is set up properly for it first.

  1. Add your site

Go to https://google.com/webmaster/tools, click “Add a site…” and type in the URL of your site. Click continue and you’ll see a verification screen: this is there to ensure you own the site.

  1. Verification

The best way to verify ownership is to upload a file to your server. Click the link to download the HTML verification file. In FileZilla, upload that file to the root folder of your site. Click the link in step 3 of the “Verify Ownership” instructions to check that it has successfully uploaded. If so, click the Verify button and Google will check that it’s there. All being well, you’ll be taken to your dashboard. There won’t be much to see, as the site won’t yet have been visited by the spider. In the meantime, create a sitemap to help the search engine index your site properly. A sitemap is an XML file in a standard format; WordPress has a free plugin to create it automatically. From Plugins in your WordPress Dashboard search for “Google XML Sitemaps”. Click Install.

  1. Check Keywords

Once the Google spider has visited, you’ll see a range of data that complements Google Analytics. For example, it shows how Google sees your site, where incoming links are from, the top search queries and where you appeared in the organic listing. Note the summary of keywords found across the site; check the top ones are your most important.

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