SEO Today Part 1
An essential collection of the latest tips, techniques and tools to send you on the path to search success in 2018.
With the ever-changing nature of Google algorithm and the need to keep up to date and informed with the latest SEO techniques, the following tips, techniques and tools will help you have a better understanding of what the search engines are looking for in 2018, and how you can ultimately improver your ranking.
This essential collection will align your focus on what actions are needed to achieve those gain, effectively future proofing your website without being penalised.
Highlights include how to optimise for both your audience and search engines crawlers; getting to grips with technical SEO; website speed; mobile optimisation; and making it easier for the search engine crawlers to understand who you are and what you do. We’ll look at the power of on-page SEO, plus the use of primary and secondary keywords and how utilising them with content relevancy can help you grow your audience. Truly understanding who your key audience is should be at the forefront of your decision making. We’ll help dig that bit deeper for you. Other opportunities include schema data, featured snippets, voice search, visual content, social signals and links. All play a part in increasing your search success. Read on and stay one step ahead.
01 – Set Your SEO Foundations
For your website to rank successfully in 2018, On-Page SEO is an absolute must. Focus on optimising your metas such as titles, descriptions, headers and image alts with your targeted keyword and phrases. Combined this with a targeted search term or phrase. Combine this with a good URL structure and content relevance to the targeted search term or phrase.
It’s also the perfect opportunity to include location, product and service terms with these metas. This is a compelling reason to choose you over the competition (the meta title and description being key to encourage the click).
02 – Stand Out More With Schema
Future proof your website SEO and stand out more in 2018 with Schema data markup. Schema markups used to tag entitles your pages and content; this includes products you sell and services you offer. It makes it easier for search engines to understand who you are and what you do, but more than that it enhances your potential visibility and search engine real-estate. Add this to your HTML, via the Data Highlighter in Search Console and improve the way your pages are represented in SERPs. You can find out much, much more at google.com/webmasters/tools/home
03 – Help The Search Engine Spiders
Search engines will not rank your site unless they can find it, so it’s extremely important to make sure search engines are able to discover and crawl your website’s content quickly and easily. Without it, nothing else really matters – we want search engines spiders to successfully crawl and parse our URLs, with the intention to crawl and parse our website content.
Keeping a Logical Site Structure, resolving 404 errors and utilising ‘rel=next’ and ‘rel=prev’, will help with this greatly. Make it easy for search engines to add your pages into their web index.
04 – Leverage Rich Answers
Rich answers can provide your website with a new chance of page visibility. A rich answer is a snippet that contains a brief answer to a search query; it appears above other organic search results and thus enjoys more exposure, In addition to the featured snippet, the rich answer box will provide a direct link to your page from where the answer came. Identify questions you might answer on your website (a good example is FAQs). Make sure that you create answers that are informative and engaging and then amplify its reach to increase your chances of appearing.
05 – Set Primary And Secondary Keywords
Ranking for the right keywords can make or break your website. By researching your market’s keyword demand you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Select a primary keyword and set of related secondary keywords that share your searcher’s intent (understand what their motivation is). The intent behind these keyword terms and phrases should be the same, so the same content can ultimately serve it. Employ these primary, secondary and related keywords in the page’s content, metas and links.
06 – Have Empathy For Our Audience
One of the most important elements in building an SEO marketing strategy in 2018 is empathy for your audience. Once you grasp what your target market is looking for, you can effectively reach out and keep those users. Therefore the main focus of your content should be aimed at the audience group that contributes to the success of your business. Develop your content and focus, by outlining what your target customer is thinking during their buyer journey. This includes their Awareness stage (inspiration-pain points). Consideration stage (research-comparison) and Decision (purchase-advocacy).
07 – Video Engagement And Expectancy
Don’t get left behind in 2018 – our online interactions have evolved to become far more visual. There is a general public desire to engage with more images and videos, which has led to a surge in visual online interactions. Your audience will expect you to offer video content, so show them your personality as you connect with information that meets their needs. This will ultimately have a positive impact on reach, engagement and conversions.
YouTube is the obvious choice, so create and optimise content specifically for this channel and you will ultimately own more Google real estate.
08 – Take Advantage of SERP Features
Increasingly, SERP features such as local packs and featured snippets are taking away searchers attention and clicks from organic listing. With the evolution of SERP features and a more personalised approach to search results, you cannot solely reply on a page 1 ranking to get you as much traffic as possible. Investigate the SERP and review what Google believes is the most relevant to your keyword search. Can you position yourself in the local pack? Can you get a featured snippet for this query?
09- Voice Search Optimisation
Voice search is too good to miss, a recent Google report highlighted 55% of teens and 40% of adults use voice search daily. This is an exciting opportunity for businesses and marketers to increase conversion and its actively shaping the future of local SEO. As it’s rapidly becoming the way customers will find your business, and it recognises ‘near me’ searches., ensure your Google My Business listing is up to date (as this populates the results). Also ensure your website is mobile friendly and optimise for natural language queries (long-tail keywords, full sentences and questions.