As businesses invest more in their Websites, seeking new ways in which to engage customers with interactive and social media, so the expectations of online marketers are growing. Web 2.0 features including social networks, Blogs, wikis, consumer generated content, podcasts, RSS, rich internet applications (RIAs), social tagging and bookmarking, publishing and mash-up content all present innovative and powerful new ways in which organisations can interact with their audience of web users, share their online messages and derive financial returns.
Over the last few years, many businesses have realised that there’s a lot more to accurately tracking Search Engine Optimisation success than simply measuring rankings or counting page views. Neither of these methods offers a particularly worthwhile insight into activity and performance. As most actions take place on-page through Rich Internet Applications (RIA’s), a new approach is required to assess the effectiveness of Web 2.0 elements.
For most organisations, the measure of Search Engine Optimisation campaign success has traditionally been through search engine ranking alone. With the emergence of Web 2.0 we are seeing new models emerge for the measurement of Web Statistics and Analytics. uThink1 will help you develop a dashboard to provide a true reflection of your online positioning and progress. We are well-versed in state of the art performance metrics and reporting systems.