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When designing or creating your webpages, specifically on mobile devices, you’re likely to have come across the name “AMP” or “Google AMP.” In fact, some might have told you that it’s essential [...]

Discover how the latest Machine Learning updates will help marketers understand their user’s journey better. Google has announced a range of significant updates to its Analytics reporting [...]

Keywords help search engines determine if your web pages are relevant to the search terms entered by a user. However, making your pages more relevant isn’t simply a matter of packing your copy [...]

Ask any web designer and they’ll tell you that, while their clients are happy to lavish plenty of time and effort on the look and feel of their shiny new site, they’ll pay almost no attention to [...]

Benefit from the power of local SEO If you are a local business that wants to get noticed in search, you have to understand what local SEO is and why it’s so beneficial. Without an understanding [...]

Create Goals Goals will help you to determine the success of your website; use goals to measure how often users complete specific actions on your website that contribute to the success of your [...]