Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
When you start up a new website one of the things you will want to do is drive traffic to it to help bring up your ratings. Pay per click advertising is one way that you can do this, it works by paying people to visit your website and stay on the link for a certain duration of time. What you do need to remember if you use this service to boost your ratings, is that there are rules surrounding search engine optimisations, so flooding your page with visitors for a short duration of time, and then the site clicks going quiet can look suspicious, but there are ways around it.
Ensure a consistent flow of traffic
If you need to get traffic to your website fast, PPC marketing is a great way to do it but you will need to be consistent with payments. If you pay for example for 500 visits as part of your PPC marketing venture, you may receive this in as little as an hour and then no visits until you pay for more visits. If you are looking for sales rather than advertising or placement, this is a great way to generate custom. A product that you know will sell well, but you don’t know how to get people to know about is a great example. As those that click have to remain on the site for a certain amount of time, this gives them the opportunity to see what you have and potentially bring in more custom.
Keep your visits relevant
Choose a pay per click advertising site that will allow you to choose who can click it, the best way to do this is through location. If you are selling an item that is only available to UK residents, there is no point in receiving clicks from people that live on the other side of the world as the visits would not be relevant. If you are selling an item that would only be suitable for males, then target your links toward them.
Using pay per click for keyphrases
Pay per click advertising is not only a way to get traffic to your website, it’s also a great way to get a keyphrase you want for a lot cheaper than you would want to pay. As you know keyphrases that are specific can go for a lot of money where as less specific ones go for less. Use pay per click to get yourself a cheaper keyphrase, which can be optimised after purchase.
Use conversion rates to optimise your venture
Conversion rates are a great way to see how your PPC marketing venture is going in terms of business. It’s not all about the amount of clicks you receive, keeping an eye on whether people just visit the site and leave after the minimum amount of time they need to get paid is not what you want. What you really need are sales and enquiries to know that your site content is actually getting noticed and that people are taking action. We have specialists here to help you get it right.