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Keyword research analysis identifies the most frequently used and appropriate search phrases or keywords for a particular website. Accordingly, it provides the main foundation of an effective search engine marketing campaign.
Keyword research uses a tool called the Keyword Effectiveness Index (KEI) to measure how effective a keyword is for a website. The index compares the number of times a keyword is searched for with the number of competing web pages for that keyword, to help pinpoint exactly which keywords are most effective for your SEO campaign.
At uThink1 our expert team of SEO consultants will carry out professional keyword research for your website to ensure you only target the best keywords for your website. If you would like to contact us to find out more about keyword research or about search engine marketing in general, please call on 01376 773 000 or email us.