As a white hat SEO service, we continue to give you what we consider to be the SEO top ten.

With a successful track record of delivering quality SEO services to our clients, we continue to provide information to help you get the most out of your SEO services. Our countdown of the top ten search engine optimisation tips gives you the knowledge you need to be an informed consumer. So far, we’ve talked about why analytics, meta descriptions, sitemaps and url’s are important components of any SEO package.

Today, we move on to tip #6.

Internal Linking

If you’ve been hanging around the SEO block for some time, you have probably heard about linking. Though much emphasis is placed on external linking, it is important to remember that internal linking can help boost your rank with major search engines, too!

Internal linking refers to the links on each of your web pages that direct users to another page on your site. These links, created with anchor text, do a few things to help your SEO. One very important aspect of internal linking is helping spiders index your site. When spiders are able to easily index your site, major search engines are more likely to understand your site’s purpose and content.

Another important aspect of internal linking is showing search engines which pages within your site are most important. For example, every web page of your site should link back to your home page; this indicates the importance of that page. The more internal links a page has, the more importance it carries with search engines.

As always, let’s not forget our users. While it is important to appeal to search engines, it is also very important to keep our users happy. When you create links throughout your website that allow users to easily navigate to relevant information, you are more likely to provide a satisfying user experience and increase conversions.

Be sure to read our blog tomorrow as we discuss our #5 tip on our countdown!