GT Metrix – gtmetrix.com

Test your website’s speed and performance and review helpful recommendations to improve it. This completely free tool analyses your website’s performance and provides actionable recommendations on how to optimise it for both your users and its trustworthiness in search.

Google Analytics – support.google.com/analytics

Analyse data from all touchpoints in one place, and measure your advertising ROI with deeper insights and understanding of your customer experience. Understanding your site and users will enable you to better evaluate the performance of your content, products and more.

Google Adwords – google.co.uk/adwords

Advertise locally – or globally – and attract customers with the products that they’re searching for by using the Google Adwords service. Free tools such as keyword planner help you to build search network campaigns by finding keyword ideas and estimating how they may perform.

Optimizely- optimizely.com

The world’s leading experience optimisation platform provides website and mobile A/B testing and personalisation. The technology provides Optimizely with the ability to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices.

Screaming Frog – screamingfrog.co.uk

Test your site’s crawlability and find errors with the Screaming Frog SEO Spider. This ingenious website crawler allows you to crawl website’s URL’s and fetch key onsite SEO. The key element include broken links, audit redirects, Metadata and duplications.

Ahrefs – ahrefs.com

Ahrefs is a useful tool for SEO marketing and backlink research, with the biggest and most accurate database of live backlinks. Review your total number of backlinks, different referring IPs, class C blocks, unique domains, and the types of backlinks your website has.

AWR Cloud – advancedwebranking.com

AWR Cloud is a web-based rank tracking and reporting service capable of delivering localised ranking with pinpoint accuracy. The service is suitable for anyone who is looking for reliable and secure data, competitor ranking and comprehensive graphs over time.

Copyscape – copyscape.com

Ensuring that other people are not duplicating your content is crucial. Copyscape is free plagiarism checker that helps you to source and review these potential issues. The software enables you to detect duplicate content and check if your own content is original.

Browser Stack – browserstack.com

Test your website for cross browser compatibility on real browsers with instant access to multiple desktop and mobile browsers. Browserstack offers the ability to perform live web-based browser testing in one place and review how they render the content on your site.

Survey Monkey – surveymonkey.com

Ask qualitative questions to understand what users think of your site with Survey Monkey. This free tool enables you to publish online surveys in minutes and turn instincts into insights. This means you will get the data you need, so you can skip the guesswork and male smarter decisions.